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ROI Digital marketing is the measure of the profit or loss that you generate on your digital marketing campaigns, based on the amount of money you have invested. In other words, this measurement tells you whether you're getting your money's worth from your marketing campaigns
The most common formula involves subtracting your total investment in marketing from your total revenue, then dividing the number by the total investment. Multiply the resulting number by 100 to get your ROI percentage. The higher the percentage, the better your ROI.
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