Logo & Branding

The logo is a shape that companies use to represent their company it is a small simple mark and a strategy designed by a firm or a company to help customers to swiftly recognize their products and organization, and provide them a reason to choose their products or services over the competitors.

The logo is an icon by which any brand can be recognized if we see the logo of Google and Facebook we recognize it immediately that this logo is of Facebook or Google, So this is branding. Any name, any logo can be recognized by people that this product or service is related to this company. Not just name and logo, theirs is a positioning statement. This is part of branding. Every brand has its positioning statement, branding is instilled individually.

A Brand includes every single connecting point which the customers have with the company, it is a more extensive outlook of the customer's experience of any company.