The process which drives awareness toward a business which sells electronically its product or service. The medium which can be used is social media, digital content, search engines, and email campaigns to attract buyers and facilitate them to purchase online. Before going into more detail about what e-commerce marketing is firstly we should know how to implement a strategy of your own, let's discuss the definition of e-commerce advertising.
The way advertising falls under marketing, and when used in tandem, you have the perspective to reach your audience members effectively and to boost conversions and improve brand awareness.
As mentioned above, e-commerce marketing is about attracting awareness and action for your product and service by displaying ads, banner ads. This method is quite effective to implement while developing your e-commerce marketing strategy and to focus on your product or service promotion.
ROI Digital marketing is the measure of the profit or loss that you generate on your digital marketing campaigns, based on the amount of money you have invested. In other words, this measurement tells you whether you're getting your money's worth from your marketing campaigns
The most common formula involves subtracting your total investment in marketing from your total revenue, then dividing the number by the total investment. Multiply the resulting number by 100 to get your ROI percentage. The higher the percentage, the better your ROI.
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